If you are an active advertiser using PPC methods to get more visitors and conversions in Google (or any other site that allows for PPC advertising), this article if for you. But before we start let’s just explain what PPC and PPC management is? PPC is the so called “Pay per Click”. If you wonder who pays for what in this scenario, let’s guess you are the advertiser. You have a website about, for example selling shoes and that website is also a web shop. It’s a really attractive site however you don’t get any visitors and hence can’t make any sales. At this point you decide to advertise in Google and you place your add on one of the available positons for search quires related to shoes. Once the search engine users see your add, they decide to click on it if it’s related to what they were also looking for and searching over Google. Once the click has actually been made and the visitor is on your website you, the advertiser, have to pay hence the name Pay per Click. Now what you do with the visitor after that on your site and if you can covert is up to you but that is where PPC management services come to help you out. If you had a few PPC campaigns that ended up costing you more than what you managed to convert in the gained traffic, I’d suggest you look into having a PPC expert of a PPC management services help you out with setting up the campaign. PPC requires a lot of precision and complicated formulas that often end up being too much for most webmasters who are also running a business on the side. With proper PPC campaign set up for you, not only will you stop losing your hard earned money on advertising, but you will actually start converting and making a lot more in profits.